How are Referrals Magical for Your Physical Therapy Clinic?

Many of us have strong bonds of trust with our friends, family members, and other loved ones, and their testimonials, reviews, and social media recommendations impact us. When a business uses referral marketing as part of its overall business strategy, it helps it stand out from the competition. Learning how to get more physical therapy […]

July 9, 2019

Achal Sharma

Many of us have strong bonds of trust with our friends, family members, and other loved ones, and their testimonials, reviews, and social media recommendations impact us. When a business uses referral marketing as part of its overall business strategy, it helps it stand out from the competition.

Learning how to get more physical therapy referrals is one of the best places to start for physical therapy practices looking to attract more patients and establish a more reputable operation. Unfortunately, obtaining your PT licence does not include instruction on increasing referrals for physical therapy; instead, this skill is frequently acquired through practice. So, let’s have a look at the benefits of referral marketing.

Benefits of Referrals

Boost the rate of customer retention

It has been observed that patients are much more likely to stick with your physical therapy practice if they participate in referral programmes. According to studies, patients tend to feel a stronger connection to a physical therapy clinic if their close ones feel the same way. Because of this, it is more likely that both the referrer and the referee will remain loyal patients and increase

This is one of the top advantages of referral marketing since keeping existing customers costs four times less than acquiring new ones. This can be achieved via SmartPT, one of the best clinic management software in India. With this software, physical therapists can get patients to refer to their practice hassle-free.

Share Testimonials to Promote Collaboration in Patient Care

Even though no physical therapist would say no to irregular referrals, most practises would prefer a steady stream of referrals. Encourage patient care collaboration by sharing recent referral testimonials to persuade them to keep referring patients your way. By doing this, you can show other practitioners that a successful physical therapy referral benefits both parties.

Remember to inform the doctor in writing by thanking them for their cooperation when a patient who was referred offers a glowing PT testimonial. By doing this, the doctor and physical therapist will be able to demonstrate their respective successes and even use it as a great marketing tool if they want to highlight patient success on their websites.

The most important sales touch point continues to be word-of-mouth

Undoubtedly; patients ask their network for feedback before going to any physical therapist and paying for getting their treatment. 41% of patients, according to McKinsey & Company, interact and comment on brands to get opinions and information that will help them make better purchasing decisions. As a result, word-of-mouth marketing is the most effective method of influencing purchases, particularly in the healthcare sector.

A referral can naturally occur through face-to-face interactions or a social media post praising your brand, but it will only sometimes result in action. Whereas, in reality, the patients will be encouraged to refer more people to their network if they receive rewards from referral programmes like discounts or special facilities.

Excellent ROI value

A financial ratio called ROI (Return on Investment) is used to determine the profitability of a specific investment. It has been found that referral marketing is thought to be the most economical marketing tactic when it comes to a physical therapy clinic.

To encourage your patients to spread the word about you, you typically need to give them a small discount or gift. Nevertheless, compared to other forms of advertising, like online ads, it can still help you save money. This is because marketing to your current customer base is always much less expensive than marketing to new customers. You can save even more money by combining your referral rewards with your loyalty rewards program, which enables you to award points rather than a discount per referral.

To Sum Up

A referral marketing programme helps you to drive conversation and boost marketing ROI after carefully examining the advantages of referral marketing. It interacts with patients on various social media channels to target the appropriate demographic and builds up your brand name.

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